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Circular Business Model+

The adaptation of the circular economy is progressing slowly in Austria. With a circular Material Use Rate (CMU) of 10.8% was Austria in 2020, behind the EU27 average 11.7%. This is due, among other things, to the comparatively low adaptation of circular Business models in the Austrian economy. Circular models in the field of Waste and recycling management are successful throughout Austria and internationally recognized. However, models that enable resource use at a higher functional level through reuse, repair, refurbishment, etc. and thus reduce material consumption in absolute numbers are rarely represented.


In the transformation of our linear economic system into a circular economy, the development and establishment of new, circular business models is a fundamental building block. The Austrian circular economy strategy clearly emphasizes the relevance of developing and promoting circular business models. Small and medium-sized companies are reluctant to implement these business models due to a lack of awareness and challenges - with financing and planning security however, it is often excluded.


What is missing is an offer that supports small and medium-sized companies in recognizing the potential of circular business models and helps them overcome the hurdles to successfully implementing circular business models. As part of FFG funding, Thinkubator is  addressing this problem.

Be part of it!

Of course, we want our results to be as realistic as possible, which is why we would like to work with you! If you are interested in this study, we look forward to hearing from you:



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Together we want to overcome obstacles and develop the full potential of circular business models. Your participation in our research is not only a contribution to transformation, but also an opportunity to co-create innovative solutions that have a positive impact on society. ​

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